Jagatjit Industries hopeful of turnaround in 2016-17 even as sales of Aristocrat Whisky plunge to all-time low
With a massive restructuring underway, the company, which grew 20% annually until stagnation hit in 2012, will surpass the old numbers in two years, said Roshini Sanah Jaiswal, promoter and chief restructuring officer at JIL.
The company should break even in March-April 2016, said Jaiswal. “We expect to close 2015-16 at Rs 1,200 crore. We intend to reclaim our position in the market with a massive campaign and re branding exercise with Sunny Leone, Kalki Koechlin and yet another celebrity to promote AC Black, IICE Vodka and Aristocrat Premium respectively in 2016,” she told ET.